The Rule Of Thumb For Blog Post Writing

    

Blogging plays a crucial role in your content marketing strategy, serving not only to educate your audience but also to establish your brand as an authority and influential figure in your industry. When executed effectively, blogging guides your customers through the marketing flywheel and even contributes to better search engine rankings for your website pages. Indeed, blog content significantly influences your online marketing efforts, provided that you adhere to the cardinal rule of blog post writing: setting a clear goal.

What Types of Goals Work for Blog Posts?

The objectives you set for blog content may differ from those you establish for other marketing channels. This is because blog posts usually do not act as the final point of contact before a sale; in other words, most readers will not make a purchase after reading your blog content.

However, there are exceptions to this. B2C customers tend to have a much shorter path to purchase compared to B2B customers, and they do not require as much information as B2B buyers to make a decision. Referring to Hubspot's chart that compares B2C and B2B audiences can be useful, as it explains every step from purchase motivation to the process. In addition to understanding your general audience (B2C vs. B2B), creating buyer personas can also be beneficial in understanding what motivates them. Once you have a clear understanding of the target audience, you can use that information to set and refine your goals, which will in turn guide your blog post writing.

Some ideas to get you thinking:

Goals for B2C Blog Posts

• Increase product sales
• Grow traffic to other pages
• Boost the sharing of blog content
• Acquire more email subscribers
• Get more video views and subscribers

Goals for B2B Blog Posts

• Increase downloads for white papers or reports
• Grow email subscriber lists
• Get more webinar sign ups
• Secure more free trial or demo requests
• Increase traffic to other pages

Why Goals Matter to Your Blog Content

To create engaging blog posts, it's essential to have specific objectives in place while writing. For instance, if one of your marketing aims is to boost downloads for your "7 Reasons Why You Need to Hire a Designer" report, you can promote the download by incorporating a call-to-action and a link within your blog post.

Goals also help you write more interesting blog posts. Because the content is focused on a particular idea or concept, rather than just writing for the sake of pushing out content. (Here are some ideas for making your blog posts more exciting and effective.) You need goals when writing blog posts so you can propel your readers into action, whether that’s downloading a report, checking out an app, or subscribing to a newsletter.  Otherwise, why are you creating blog content in the first place? Give your blog posts real purpose, and they will repay you in valuable, measurable ways.

Put Your Goals into Place

After identifying the key objectives for your company and their relevance to blog content, proceed to craft the messaging, incorporate links, and include calls-to-action aligned with these objectives. Ensure that you have implemented tracking, analytics, or similar tools to assess the effectiveness of your blog posts in meeting these goals. With access to relevant data, you can modify the content, adjust your objectives, or conduct A/B testing to enhance your outcomes.

Basic rules to a perfectly readable blog post

1 – Keywords

Take a pen and paper and write down 4 main keywords of the article you are going to write. What it will be about? What are the words that people will enter into google search to find your article? You need to write them down, as you will be using them later. Choose them with attention, as you will be using these exact keywords later.

Example: If you are writing about a recipe for gluten-free pancakes, your keywords might be: gluten-free, pancakes, recipe, breakfast.

2 – Title of the post

Now, by using these keywords, try to create a title for the post. All keywords should be included in the title, as this will help search engines to know what your article is about. Remember to keep it clear, but also catchy and attractive for the reader. At the same time, not too short, but not too long. Middle is the gold way.

Example: Perfect gluten-free pancake recipe for everyday breakfast.

3 – Subtitles

Again here, your keywords should appear also in some subtitles. Let’s say in some of them. Do not please try now to insert your keywords in every single sub-title, that would be too much for the reader and it’s the opposite of what your intentions are. Follow the rule – keep it simple. Ideally, use the keywords in 30 to 75% of your subtitles.

4 – Introduction

Keywords in the introduction means, they should appear immediately within the first paragraph. You want to make it clear what the article will be about, so the reader can decide after a a few seconds, if they are going to read the blog post of not.

5 – Passive voice

Try to use active voice in the blog post. Follow the rule of maximum 10% of passive voice, which means, in other words, you will use active voice most of the time.

Example: the soup is cooked by me – Active voice: I cooked the soup.

I know it might be difficult to count it, but keep it simple again. Express yourself in an active way and don’t use much of passive words.